Wednesday, January 14, 2009

Obama's Brand is off message

I'm going to be upfront with everyone. 

I'm a conservative Libertarian. I also like pie.

I'm also using a post from Makin' Ads.com (its one word, skip the apostrophe) that changed how I thought about presidential elections to comment on what's going on with our president-elect's treasurer confirmation hearing.

Obama's message is Chage We Can Believe In.

As Greg pointed out much sooner and concisely than I did, the reason Obama beat McCain so handedly is that Obama never strayed from his message.

He sermonized on how we needed change in government, how there needed to be an accountability. Not just of the Wall Street Pyramid Scheme Barons, but of politicians and their ties to that seedy world.

For the most part he did nothing to make the American people not believe him. He appointed people who had been his political opponents to key positions in his cabinet, instead of cronies, he cut ties with anyone who had any inkling of corruption tainting their image.

Until now.

Now he's showing us what we should have realized. He's just another politician (so was McCain for that matter), maybe he's a less corrupt than most, but in the end he isn't as connected with us as he seems. 

Otherwise he'd tell his appointed Treasury Secretary to take a hike, instead of calling his 40k of tax fraud and unfortunate oversight.

No. Not now, it isn't an unfortunate oversight to the majority of Americans who's annual salary is less than what this guy tried to screw the government out of. Its tax fraud and if you or I or anyone else without the pull and connections of the political elite tried to pull that shit, we'd be in jail or having our wages garnished, and we sure as hell wouldn't be getting hired to be the CFO of a company (which is essentially what our Treasury Secretary is.)

So it's time Obama has come to a crossroads that many brands come to. It's time to stick to your guiding principles, your brand identity or hire a good pr/agency to re-create your image.

POTUS, same corruption, different party.

PJL

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