Tuesday, January 6, 2009

Today I wrote an ad.

Today I wrote an ad.

It was for the unveiling of a new wine created by a former sports personality.

The headline was 7 words.
The copy was 31 words.
The location and contact information were 15 words total.
The phone number was 10 numerals.
The dimension of the ad was 3 inches by 3 inches.

This ad will run in a small town newspaper in Florida.
It will be seen by no more than 20,000 people.

And yet I spent 4 hours writing it.
Why?
Because it was my assignment and that is my job.
And I love my job.

Thus begins the career of Perry J. Littrell, jr. copywriter. 

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