Sunday, January 25, 2009

Sometimes we need to stay out of our own way.

I think this ties into my earlier post about desperation, but I think one of the biggest mistakes we make as creative people is that we get in our own way.

As juniors we talk while a creative director is looking at our work. 

We try to explain, when we should let them absorb.

When we are writing or art directing, we try to show off our talents but in doing so we use (in copywriter language) 10 dollar words when a 50 cent one would work.

Fortunately, you're a student. your teachers, your friends, the Creative Directors who reviews your work, they understand. They give advice on how to let things be. How to write smart lines, rather than clever, how to properly use white space instead of cluttering up your lay-outs and if you've learned anything, you've learned to listen to these people. 

As a junior, you won't immediately learn how to get out of your own way. That's why you should take the advice of the Seniors you're grouped with, listen well to the words of your CDs, not be afraid to ask them to look over your work and have them give you advice on how to make it better.

And trust me, you shouldn't be afraid. That's why they are seniors and CDs. That's why you're put in teams that have people with experience in them.

Trust me, there are a plenty things worse to be berated by a Creative Directors for than asking too many questions about how to make your work better.

Eventually, you'll get the hang of it. You'll need to ask for help less and less often (at least I hope so, because otherwise my seniors need a significant raise for dealing with me) but that doesn't mean you should completely quit asking for help.






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