Very, very, very, very, very strange.

I've seen an albino before.

I've also seen a transvestite. 

Last night on the train home I sat next to both, in the same person.

I was a little freaked out. I did my best not to stare, but an albino transvestite is not something you see every day.

And the only thing I could think of is; "How can I work this into an ad?"

Right then I realized that advertising is about absorbing strange little truths around you and using them to express an idea that will stand for your clients brand.

I don't know the guys/girls who created E79s Gatorade: Is It In You? campaign, but I'd like to think that their ad was more of a metaphor to the consumer for everything they do. You have to love it, you have to ooze it. That doesn't mean you have to be thinking about advertising all the time, but if it is "in you" then when you see these little oddities in the world, you'll immediately think: "Gee I wonder how I can get that into an ad?"

Thanks,

PJL